This webform is for the purpose of creating a UTM (Urchin Tracking Module) so that information about the link you are creating can be passed to Google Analytics for tracking purposes. Once you receive the approved UTM, you can create separate UTMs for A/B testing purposes, to do this you change the last part of the URL just after campaign_content= to a different word based on your needs, for instance, if you are testing two links one in the header and one in the footer, or if you are testing two ads, one photo of a father and one of a mother, be sure to NOT use any spaces or special characters, you can, however, use a hyphen. If you are unsure, then fill out this form again using your alternate content word.
Use this webform when you need tracking for a QR code, choose "print" as your medium.
Do not use this form for vanity/print ad UTMs, please use the special webform for those types of UTMs.