As a user of our web sites and other electronic media, you take on certain risks and responsibilities. You also have the right to know how we protect your privacy and ensure your confidentiality and what you should expect from us. MemorialCare Medical Centers have partnered with several organizations to create a web site and other electronic communications. We are responsible for the editorial content, products and services offered.
Your role, responsibilities, and risks
What you should expect from us
Our Security Measures
We want your personal information to remain as secure as possible; our business depends on it. We use encryption practices to help insure the integrity and privacy of the personal information and/or health-related personal information you provide to us. As an added security precaution, all personal information and/or health-related personal information are kept on servers with firewalls that meet or exceed industry standards to prevent intruders from gaining access. Although we make every reasonable effort to protect personal information and health-related personal information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information via the Internet and that hackers or thieves do find ways to thwart security systems.
About the Information We Collect
We understand that the personal information and health-related personal information you provide during your visit to our site and through electronic media is highly sensitive and you may have concerns about sharing such information with us. It is our goal to protect your privacy and we strive to develop practices and policies to safeguard your personal and health-related personal information.
At different places on our site and in our electronic messages, you may be asked to volunteer your name, e-mail, address and telephone number. We refer to this type of information as "personal information" because it can be used to identify or contact you. When this information is combined with any information on your health or medical status, we refer to this information as "health-related personal information." We often collect information on site use that has nothing to do with you as an individual, only as an anonymous user of the site. We call this information "aggregate information." We intend to use the personal information, health-related personal information, and aggregate information only for the purposes for which it was provided.
Some personal information and health-related personal information is needed to use this site, and we ask that you provide it with the knowledge that it will be used to enhance your experience. This information is kept confidential. We do offer special data collection programs that you can "opt-in" to use, in some cases to receive e-mail on health topics or to participate in a new service. For opt-in programs we provide you, when applicable, with detailed information on:
Where this Information Is Collected
We collect information about you at several places throughout the site. You will be informed on how this information is collected at that time. You will also have the ability to opt-in to information collection when you enter the site or use a service. Most information is collected in the following instances:
In order to participate in our email messaging, you are required to complete a registration form that requests certain information, such as name, telephone number and e-mail address. In addition, you are asked during registration to tell us about health topics that you are interested in. We offer specialized registration for certain programs, events, and classes that may request some or all of the above information.
We may use your registration information to send you an e-mail confirming your registration with our site, to respond to questions from you, or to notify you if there is a problem with any order for goods or services that you placed. We may also, from time to time, send e-mails, on special promotions or newsletters we think may be of interest to you and your specific health care needs. You may also receive a Medical Information and Access Card (MIAC). MIAC members from time to time receive mailed information on health care topics of interest to them.
From time to time we may partner with other organizations to provide you with interactive health tools.
Chat Rooms/Bulletin Boards
As a service to our users, we may feature chat rooms/bulletin boards where users with similar medical conditions can share information and support one another. In addition, we may also offer online discussions on a variety of topics moderated by medical experts. You should be aware that any information shared in a chat room/bulletin board is public information and you should think carefully before disclosing any personal and/or health-related personal information in any chat room/bulletin board.
When this service is offered on this site and you purchase products and services from us, such as ordering flowers for delivery to a local hospital, we will request that you provide your name, e-mail address, credit card number and expiration date, phone number and billing and shipping addresses.
If we make available the opportunity to purchase prescription drugs or medical equipment, we will ask for all of the information above, as well as the information that you would ordinarily provide to your pharmacist, including your prescribing doctor's name, your residential address, your gender and birth date, any drug allergies and existing medical conditions. If applicable, we will also ask for your health insurance information including the name, address and telephone number of your insurer and your member identification number (which may be your social security number). We may also ask for additional information about your current prescriptions and medical history. This information will help us provide you with the necessary information to make the safest and most effective use of your prescription medication or equipment.
This information will be kept in the strictest confidence. We will make every effort to maintain the privacy and security of this information at all times.
How We Use Your Personal Information
We continually seek new ways to maintain your trust as a user and improve our offerings. To provide new and better services, we tend to monitor user traffic patterns and try to analyze what our users like and do not like about our current offerings so we can design better services for you. One method we use is a cookie to collect anonymous traffic data. We may also use certain information for testing purposes, site development and planning, and during the normal course of maintaining the site. When you use our site, you automatically allow us to collect this information. In these cases, researchers, business analysts, system designers, and others may have access to the data we collect.
We do not intend to use or disclose any personal information or health-related personal information you provide on our site to an unrelated third party without your express permission, except as explained in this section. You should know that there are circumstances when, in the ordinary course of business, we will share some information about you with a related third party.
Our Relationship with Third Parties
We work with several types of third-party vendors. We request that third-party vendors supply us with information on their security procedures, and we evaluate them periodically to ensure that they are using data in the agreed upon way.
In some cases we also receive revenue from the use of external services, such as buying flowers online or other such services, and may get a commission on specific purchases made online. In addition, we may allow third-party vendors to buy aggregate data collected on our site but that data cannot be used to identify you.
There are three types of relationships that differ from our standard business partner relationship in which we license content or a product for integration. These exceptions are:
Sponsored or Co-branded Sites
We allow other companies to make services and/or content available to you, sometimes on a sponsored or co-branded basis. To access the services on a sponsored or co-branded site, you may have to complete an online registration form in addition to the registration you completed for us. Whenever you provide registration information on sponsored or co-branded sites, data can be collected. You should read the individual privacy policies of sponsored or co-branded sites. Reading the policies will help you make an informed decision on whether or not you want to use the site.
MemorialCare Health System may provide links to other Web sites of possible interest to you. When dealing with such links, please keep in mind the following:
You should know that we might allow advertising to be coordinated with health information content on our site. This happens through linking up identification codes with an ad and a health topic. In no way is your use of this site and the health information you view directly connected with advertising.
Our Children's Policy
Our site may feature information and services of interest to children 13 and under. Contact information, such as name, e-mail address, and demographic information including their age and ethnicity, may be requested. We do not disclose personal or health-related personal information about our 13 or under users. We may, however, use information to create aggregate data that may be shared with third parties.
Your Privacy Choices
You have the choice on this site to opt-in to information collected about you in most circumstances, the exceptions being the instances when data are used for site maintenance and so on. If you opt-in to data collection we make every effort to give you detailed information on the program or service you select. To opt-out of data collection, make any changes or updates, or request that information be deleted, you have several choices.
When you register with our site and the MIAC card, you are given the option of receiving e-mail with information that we think you might find useful including promotions, announcements of new services and products, and newsletters on particular health topics. We will also send you personalized newsletters reflecting your health care needs. And, we may also offer you the opportunity to participate in a personalized e-mail reminder system that allows you to send an e-mail reminding you of certain health-related activities such as a doctor's visit or to schedule tests. If you decide, at any time, that you no longer wish to receive these communications you may opt-out by calling us at 877-446-4406.
Change/Update Personal Information
You may change or update your personal information and/or health-related personal information at any time using the following options:
Remove or Delete Personal Information
You may remove previously provided personal and/or health-related personal information at any time using the following options:
You can contact us in writing using the address in our Contact Us link
Users should be aware that it is not always technically possible to remove or delete the information you provide to us. We back-up our systems to protect information from inadvertent loss, and that means a copy of your personal information may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request we will try to remove or delete all personal information and/or health-related personal information stored in the databases that we use for research and daily business activities. We will not intentionally disclose any personal information stored in a non-erasable format after receiving your request for removal, except as required by law.
Last Update: August 11, 2010
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