MemorialCare Brand ID
Color Sections
Our palette is a strong and vibrant range of color selected to reflect the progressive and energetic spirit of our brand in communications. Used consistently and accurately, the MemorialCare color palette will stand out in the market and become a highly recognizable element of our brand identity.
Our main palette features the three colors of our logo—MemorialCare Purple with Green and Orange accents. These colors are used for our logo and most graphic elements. 85% gray for body copy only.
We have established PANTONE* values for all colors within our palette. Use them as a target to achieve accurate reproduction for print, digital, environmental or other applications.
*PANTONE® is a registered trademark of Pantone, Inc. and is Pantone, Inc.’s check-standard trademark for color reproduction and color reproduction materials.
#Purple Gradient Color: This color is different from the lavender color from the compassionate color palette
When designing, please use a maximum of three colors. Always use MemorialCare Purple as the primary color. For the secondary color, choose MemorialCare Green, and for accents or highlights, use MemorialCare Orange. If you opt for a secondary color, select it from either the compassionate or thriving palette. Remember that MemorialCare Purple should remain the most utilized color, even when incorporating a secondary color, you can use any of the "Core" colors (or MemorialCare Orange) as an accent or highlight color. Since Core colors are bright for text you may add 12% black into the color, but only for body copy text.
Comprised of more muted colors. These colors should be paired with more serious, compassionate photography.
Bright, vibrant color palette. These colors should be paired with upbeat, energetic photography.
These bright colors to be used sparingly, as only accents and highlight colors. When using these colors as text, you may need to add up to 12% black to make the text more readable, only do this for body copy text callouts.
The web palette is comprised of colors that are used on the MemorialCare website. Purple remains the primary color used in the lifetime shape and for headlines. ADA compliant colors are ONLY used for the websites and are detailed here.
Main colors example.
Alternate color example.
URL Link with 12% black added to MC orange for visibility.
Always apply the MC gradient only at the top or bottom of page.
Never use an alternate color for the lifetime shape.
Limit "highlight" colors to one color & never use as an alternate color.
The gradient background color must always be "gradient purple" color.
Limit alternate color to one choice.
Limit URL and email callouts to one color.
This setting allows you to view available services and providers associated with your preferred location. You can change this setting at any time.
Cookies are required to view location specific content.
We’ve developed a new tool on our website allowing you to see content most relevant to you and your preferred location. It’s our way of making the information you need, more personalized.
You’ll find this feature labeled “Set My Location” throughout the website. Most often, you’ll see it in the top left corner of every page.
You’ll also find a feature that allows you to set your location temporarily, as seen below.