We’re revolutionizing the health care system by putting the power back in the hands of the people. Our goal is to inspire, encourage and equip our patients with whatever they need at every step along the way. We have created our brand identity elements to reinforce our brand goals and build a recognizable and unifying expression in our market, both visually and through our written communication.

This guide outlines how we bring the details of our brand identity to life in our communication materials. Our brand voice, logo, colors, type and graphics work together to tell the unique story of the MemorialCare brand.