Used consistently, typography will become a recognizable brand identity element. The style and shape of letterforms and the visual texture of typeset headlines and text add a unique appearance that will serve to both unify and distinguish our branded communications.

Vietnamese Font: Proxima Nova should be used since it has all the Vietnamese characters.

Museo Sans

Museo Sans is the primary support typeface for MemorialCare branded communications and is used for all headlines and body copy. Museo Sans brings a modern, timeless quality, is easy to read and is flexible.

Without serifs, Museo Sans is a simplified version of Museo. The basic structure of the letterforms are similar, so it supports and does not compete with the MemorialCare logotype.

The Museo Sans font family offers a variety of typestyles and weights, with corresponding italic versions. Use your Adobe Creative Cloud to activate and use this typestyle family; also available is Museo Sans Display. Please utilize proportional old-style figures for all numbers as shown below.

Museo Sans

Corbel

While Museo Sans is for our collateral communications, Corbel is a substitute font for administrative purposes (e.g., business forms, word processing, PowerPoint presentations, etc.) where Museo Sans is not available. As an alternative font, Corbel is a very readable, modern system typeface that is widely available across all computer platforms, plus it uses old-style figures, which match our Museo Sans font. Sometimes you may need a bolder font than Corbel can provide; feel free to use Ebrima bold for those occasions (they match very well).

Corbel Typestyle

Basic typesetting principles

Text layout and typesetting hierarchy are important for effective communication. Whenever possible, typographic hierarchy should use three type sizes. Streamlining the use of font sizes will simplify and enhance the overall layout appearance for the reader. Use font weight, color and placement to give emphasis to headlines.